Artificial Intelligence (Ai)

The known, the unknown, and the unknown unknowns
Welcome to the future

Move Fast, Ethically

Walking through AI complex issues and developments can often feel like walking blindly in uncharted territory with only a sense of smell as a guide.

The more we learn about AI, the more we know how much we don't know. It's all about "the known, the unknown, and the unknown unknown." 

The original quote is from former U.S. Secretary of Defense Donald Rumsfeld, who famously said, "There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don't know we don't know." While Rumsfeld was talking about a different topic, the quote perfectly fits AI as well.

This multifaceted field is full of complexities which span the spectrum of the known, the unknown, and the unknown unknown. The more we explore the vast landscape of AI, the more we come to understand just how much we have yet to uncover. This field is ever-evolving, continuously challenging us to broaden our understanding and adjust to emerging developments.

In the context of AI, the known known would be the potential and risks we are currently aware of and understand about AI, such as its potential to transform industries and enable new capabilities, eliminate jobs and create new ones, help fight crime while empowering criminals with unstoppable dangerous tools, etc.

The known unknowns would be the questions and uncertainties that we are aware of but have yet to fully answer, such as how to address ethical concerns and biases in AI.

Finally, the unknown unknowns would be the things that we are not even aware we don't know yet, such as new AI applications and breakthroughs, or risks that we have yet to discover.

Artificial Intelligence (Ai) is a rapidly evolving field of technology that involves the development of intelligent machines that can think, learn, and act like human beings, faster and more accurate and efficient. Today, AI is already an integral part of our lives. From self-driving cars to virtual assistants like Google Maps, Siri and Alexa, AI is changing the way we live, work, and communicate.

Move fast, conscientiously.

The Industrial Revolution propelled humanity into a state of endless abundance, despite the mass hysteria that humans would be out of work and machines would take over. In reality, the opposite occurred, defying the conservative fear of modernization. Therefore, it is crucial that AI continues to be developed for the benefit of humanity's future. However, it is equally important to develop protection mechanisms, prevention strategies, and a collective ethical awareness of the risks and limitations that AI-based developers and service providers must implement.

Penny for your thoughts

Join us in promoting public awareness, understanding, and motivation to embrace the full potential of AI. Let us move quickly, yet ethically, toward a future where AI can positively impact our lives in countless ways.

As we continue to explore the vast landscape of AI, it becomes apparent that the more we learn, the more we understand how much we have yet to uncover.

Let  the world pick your brain and help shape the future of AI. Please share your thoughts, insights, and concerns with us. Your contributions will help us challenge our own opinions and enrich our understanding of this complex and rapidly evolving field.

Together, we can build a better understanding of the potential and risks of AI and develop strategies to ensure that it is used ethically and for the benefit of humanity.


We are living in exciting times, as AI is the most important revelation since Isaac Newton faced the apple on his forehead.

My journey in creating the content of this website began before even knowing what a website was, using the Einstein word processor and the DOS operating system, while developing software and systems for mainframe on IBM OS/390, VMS, and Novell NetWare.

As the years passed, I continued to develop breakthrough technologies with my friends, venturing successfully into uncharted territories and experiencing a few failures along the way (as Frank Sinatra once said, "too few to mention").

The release of Windows 3, 5, 98, and 7 felt like a revelation and made it incredibly easy for me to continue writing about AI, although it still felt more like a fantasy at the time.

Back then, Isaac Asimov's writing was still considered science fiction, not yet the reality it is today. Then the internet moved from academy to public, and became at that time, "barely legal," as some of you may remember or never forget.

Then came Google, Wikipedia, and the World Wide Web, which shattered my preconceptions and opened my mind to endless possibilities.

While continuing to develop new AI tools, products, and services with my super-talented friends, I stumbled upon ChatGPT and other AI tools that erased everything I had written over the years, forcing me to start from scratch. Despite this setback, it ultimately gave me the confidence to share my ideas with the world through this public website.

I have yet to decide where to take it further, as AI has made it difficult to plan anything that is beyond today. So stay tuned.